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By Darrell Miller

Flax seed oil is an edible oil extracted from the herb flax. The plant may be more commonly known as linseed in some regions, but both names in the vernacular refer to the annual identified as Linum usitatissimum. In addition to its functional uses, the food-grade oil is of important nutritional value, containing phytochemicals like lignans and essential fatty acids.

The plant has stems that grow up to 4 feet and stands erect. Its leaves are long, ranging from 10 to 20 millimeters, and wide in the middle. The flowers have five petals that are violet in color but to the lighter hues, even looking white at a distance. Varieties that have bright red flowers are not uncommon. The fruit is a composed of two or more ovule-bearing structures called carpels that split open at maturity, exposing a number of glossy seeds that may be golden yellow or brown.

Flax is one of the crops well documented as far back as the earliest civilizations in the Fertile Crescent, but its domestication has been alleged to have started much earlier as evidenced by flax products dated to the prehistoric times. In Northern Europe there is strong evidence that the use of its fiber as clothing dates back to the New Stone Age. In addition to its age-old heritage as a fiber crop, flax is now cultivated for human nutrition around the world.

Against Carcinogenic Agents

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Cancer has been closely tied to the unmitigated proliferation of free radicals. When the body experiences an imbalance between the number of free radicals and the agents that detoxify these highly reactive substances, the body suffers from oxidative stress, which is believed to be responsible for the formation of carcinogens. Flax seed oil contains an abundance of polyphenolic substances called lignans, one of the most commonly known antioxidants naturally occurring in plants, and its strong antioxidant properties are purported to prevent the progression of abnormal cells in the body.

Against Inflammatory Conditions

Inflammation begins when signaling molecules trigger all substances implicated in fighting off pathogens to cram into the area of infection. It is now widely accepted that fatty acids act against inflammatory agents in the body, and thus of special note in the treatment of arthritis, lupus, asthma, and complications due to infection. There are only two essential fatty acids: linoleic acid (LA) and alpha linolenic acid (ALA), and both of which are present in flax seed oil. Not surprisingly, flax seed oil has the highest concentrations of omega 3 fatty acids of all vegetable oils.

Against Cardiovascular Diseases

Having high levels of omega 3 fatty acids, flax seed oil is widely touted for its role in lowering cholesterol. In fact, it has often been reported to help individuals with very unhealthy levels of bad cholesterol. Cohorts of patients diagnosed with poor coronary artery health have benefited from regular intake of omega 3 fatty acids, and flax seed oil has been involved in many well-controlled clinical trials.

Flax seed oil is available in liquid and softgel forms at your local or internet vitamin store. Always choose name brands like Barleans and Now Foods to ensure quality and purity of the product you purchase for consumption.

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Submitted by: Brooks Briz

It seems as though nearly every restaurant marketing professional is attempting to determine how to promote their brick and mortar company online and are even more baffled when considering this whole social media trend. Look at social media s power on a worldwide scale for just a second; the social craze has almost single-handedly triggerred two major political power changes in Egypt and Tunisia. Understanding this, surely you can use social media’s power for just a few loyal customers!

For the restaurant marketers brave enough to attempt the challenge, here are just five (5) reasons why your social media plan might be failing (and how to remedy it quickly):

1. You Did Not Set up Your Social Engines Effectively.

A lot of establishments make the serious oversight of rushing through the design and style process, implementing faceless social accounts which are boring and show no individuality. It is crucial that your entity make the time to have custom Twitter backgrounds created, Facebook landing pages constructed, and overall, construct a conclusive strategy for how you want your restaurant to be thought of by target individuals. Essentially, shell out the extra money to look as appealing and distinctive to your target market as possible! As the well-known saying goes, Sell the sizzle, not the steak.

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2. You Are Not Where Your Target Customers Are.

Many restaurant owners make the mistake of creating accounts on as many social channels as possible. The mistake that they are committing is that they are not on the lookout for the conversations that are going on around them and their company. To be able to determine where your key people are that are talking about your business; consider using the Facebook and YouTube search bars, using a source such as search.twitter dot com or setting up Google Alerts for your keywords. This will enable you to find your people and create the opportunity to converse with them.

3. You Are Using Social Media Wrong.

Probably the biggest mistake that restaurant owners make is solely attempting to market their establishment s products and services rather than participating in ongoing interactions with their target market. It is important to remember that social platforms are a great place to find, engage and continue to build your relationships with your target people; not to aggressively sell your products and services.

4. You Do Not Have Value.

So you ve got nickel burrito night or 30 cent wing night; is that really all you have to talk about? It is imperative that your business view all social media conversations as a special event. Enjoy the decorum, meet people, have a good time but do not come barreling through the doors waving vouchers for your restaurant and incessantly chatting about your deals. Alternatively, illustrate consumers that their thoughts matters to you, allow them to become familiar with your key staff members and challenge yourself to be pleasurable and engaging. In essence, be worth raving about!

5. You Do Not Care.

You have developed a social strategy and doing what you re supposed to do because, well, everyone else is doing it. Ultimately, your entire success with social media will boil down to whether you really care about talking, paying attention and utilizing the opinions of your target audience. If this kind of information is not relevant to your business (for whatever reason) then there are plenty of other promotional activities (both online and offline) which your entity can spend its time and money on.

About the Author: Brooks Briz specializes in helping restaurant professionals and small business owners how to attract more of the right customers, more often at

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